In this episode, I am diving into a topic that might seem a bit unexpected for us number crunchers: marketing.

Yes, you heard it right! But before you hit that pause button, let me tell you why sometimes, you need to put your marketing hat on.

As the great Seth Godin once said, “Don’t find customers for your product; find products for your customers.” It’s all about understanding your audience and delivering what they need, not just pushing your agenda. So, why should we, as statisticians, consider marketing an important part of our job? Well, think about it this way: we could have the most groundbreaking statistical methods at our disposal, but if we can’t communicate their value to others, what good are they?

Marketing helps bridge that gap between complex data and real-world impact.

Who are your competitors?

How do we define them, and why does it matter? Knowing who else is out there doing similar work not only keeps us on our toes but also presents opportunities for collaboration and differentiation. It’s all part of the game of staying relevant and valuable in our field.

What is marketing differentiation?

Being different and unique is key in today’s progressive form of marketing. It’s not about shouting the loudest; it’s about standing out in a meaningful way. Showcasing what sets you apart can attract the right kind of attention and build stronger connections with your audience.

I am opening doors to expanding the Effective Statistician Academy’s community of experts and I hope you can be part of this journey. The virtual world has certainly opened the doors to learning on a wide-open scale. Unlike before, learning is now easier and more convenient to achieve.

Right now, to make the Effective Statistician Academy’s goals come to a reality, I am calling out to get trainers who have the right skills and the right attitude towards providing help for everyone who wants to do more in healthcare statistics.

Are you ready to teach, to lead, and to make a difference? Then I want YOU.

I have a team who will provide you all the support that you need so you can concentrate on what you are best at, and that’s teaching your skills and your experience with the next generation of statisticians following your lead.

I want every learning experience at the Effective Statistician to be interactive and fun.

Because I believe that in statistics, there is more than just about the numbers. With our team, we will make sure that your teaching experience with us is something that will be remarkable not only for you but for your learners as well.

I am more about the experience and the actual application of what our trainees get from each course. So, if you are a trainer who is ready to make a difference by reaching out to the community of enthusiasts of statistics, we can surely work well together.

What can you get from being a part of The Effective Statistician Academy team?

In this latest episode, we delve into a crucial aspect of professional success that often goes overlooked: understanding and leveraging your perceived value.
In today's competitive landscape, it's not just about delivering results; it's about ensuring that your stakeholders recognize the value you bring to the table.
Let's explore how you can master this art and elevate your career to new heights. Here are some questions I discussed during this episode:
Who are your stakeholders?
Before diving into strategies for enhancing your perceived value, it's essential to identify your stakeholders. These are the individuals or groups who have a vested interest in your work and its outcomes. They could be your managers, clients, colleagues, or even regulatory bodies. Understanding their needs, expectations, and priorities is the first step towards demonstrating your value effectively.
How do you create value for yourself through knowing your stakeholders?
Knowing your stakeholders enables you to tailor your efforts to meet their specific requirements. By aligning your work with their goals and priorities, you not only enhance your relevance but also position yourself as a valuable asset. Whether it's providing insightful analyses, delivering timely solutions, or offering strategic guidance, catering to your stakeholders' needs is key to creating value for yourself.
How do you discover the problems and why should you create the solutions?
Proactively identifying problems and offering solutions is another crucial aspect of increasing your perceived value. Instead of waiting for issues to arise, take a proactive approach to problem-solving. By anticipating challenges and offering innovative solutions, you demonstrate initiative, resourcefulness, and leadership qualities—all of which contribute to your perceived value.

Welcome back to the Effective Statistician Podcast!

In this episode, Thomas and I explore the fascinating realm of personalized medicine, a field
poised to revolutionize the way we approach healthcare. Joining us today is Thomas Debray, a
seasoned expert in precision medicine, whose insights promise to shed light on this innovative
approach.

Welcome to a special episode!

I dive into the heart of organizing successful conferences within our community. I share here invaluable insights and reflections from the planning and execution stages of the conference.

This episode unfolds the challenges, strategies, and triumphs encountered along the way, providing listeners with a behind-the-scenes look at what it takes to bring together industry professionals and enrich the global statistics community.

My journey through the preparation phase reveals seven key learnings that not only shaped this conference but also offered valuable lessons for any professional involved in similar endeavors. They are the following:

This new episode of The Effective Statistician presents the promising possibilities of
revolutionizing healthcare analytics with SAS. The fusion of traditional statistical methods with
contemporary technologies holds immense promise, particularly in fields like healthcare where
data-driven insights can directly impact patient outcomes.
Through the help of Mark Lambrecht, understanding how SAS works and how it creates new
forms of evolutionary development in statistics and its application in healthcare analytics is
presented in this podcast.

• How does SAS revolutionize data storage routines in statistics?
• Does AI help in improving SAS information analytics?
• Does SAS create a huge difference on how research techniques are
validated for general use in the pharma industry?

Today, I delve into an exciting event – the second conference of The Effective Statistician. With nearly 600 registrations already pouring in, anticipation is high for three days packed with insightful discussions and presentations from industry leaders. From discussions on precision medicine to insights into statistical entrepreneurship, this conference promises to be a treasure trove of knowledge for statisticians across the board.

Join me as I explore what's in store for you and how this event aims to elevate the field of statistics.

Here are the key points I talk about:

In this episode, Christian Geiser and I embark on a journey to uncover the complexities and applications of SEMs, a statistical method that often flies under the radar at typical biostatistics conferences yet holds significant potential in research, particularly within psychology and social sciences.

How do SEMs differ from traditional statistical methods?
What makes them so valuable in dealing with measurement error and complex variable relationships?

Join us as we explore these questions and more, shedding light on a tool that is both powerful and underutilized.

We also discuss the following key points:

When you're managing multiple projects, deciding where to focus your energy can be challenging. This is because not every project offers the same environment, impact potential, or opportunities.

In this episode, I explore this dilemma in depth. I share strategies for identifying the most impactful projects and techniques for amplifying your influence within them.

So, make sure you don't miss out on this insightful episode, where I aim to enhance your project selection process and maximize your contributions.

I talk about the following key points:

I’m super excited about the upcoming conference of The Effective Statistician February
13/14/15th 2024. In this episode, I cover what has changed from the conference last year
and what I kept based on the feedback from the attendees and my personal experience.