Publications in launch and lifecycle
Publications are part of the bigger communication plan which also covers PR, scientific dialog, promotion, training, and internal communications. Writing publications should follow an overall strategy for the compound or therapeutic area. They are necessary for further steps like having promotional material, HTA submissions, scientific/medical dialog, etc.
They should not be an afterthought or seen as a pure incentive.
In this episode, Jenny Devenport and I talk about these publications as critical part of the scientific process We also cover how creating these helps establishing credibility with various stakeholders.
We also discuss the following points: