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It's surely not the norm, that a statistician from the pharma sector ends up working for BBC. But Robert Cuffe has taken this step and needs to explain statistics to non-statisticians on a daily basis.

In this episode, he shares the different methods he’s using. We also dive into common pitfalls, that we as statisticians trap into.

Finally, we also learn, how we can improve our publications to make sure, that the science is reported correctly in the broader news