1. Developing rapport with the audience is critical to convincing them that your message is something they can use.
2. Storytelling does not need to be in depth, but it needs to be connected with the topic that you are going to discuss in the presentation.
3. Storytelling enhances the way you connect with your audience through giving them an idea of what you have done and inspiring them the fact that they can achieve the same success that you have.
4. Storytelling takes different strategies depending on the topic being discussed in a presentation.

Listen to this podcast and learn more about how you can use storytelling to get the attention of your audience and send a message that triggers action and change.

Reference: 7 common questions