Strategy is a buzz word that is all around. Everybody talks about it but I didn't know what it is for a very long time. I recently read a nice book about this and in this episode, you'll gain knowledge about what I have learned from this book.

What is a strategy?

• Diagnosis of the problem “What is going on here?”
• Strategic pillars - guiding policy
• Tactical plan of coherent actions

But there is a lot of bad strategy around:

• Fluff - just lots of buzz words
• Failure to face or define the challenge
• Mistake goals for strategy
• Bad strategic objectives in a sense of not addressing critical issues or are impracticable

Book recommendations:

• Good strategy/bad strategy
• The art of action 

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