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Listen to our conversation and understand:

• What is content marketing?
• Why is this relevant for statisticians working in CROs, pharma or as consultants? 
• How can content help CROs or consultants win more business? 
• How can content help you attract candidates to your team and stand out as an employer?
• How can content help to boost your personal profile? 
• What are the barriers that stop people from implementing content marketing and how we overcome these barriers?  
• What actions do you recommend should statisticians start with?
• What resources do you recommend helping with content creation and content marketing? 

Listen to this episode and learn from it!